Measure M would apply to rentals in the City of Santa Cruz. The measure is divided into three main sections: rent control, just cause eviction, and a rent board.
“Don’t ask what is happening here — you already know. You can no longer afford to live here. You’ve been priced out and so have all your favorite places.”
Tens of thousands overfilled the streets of Santa Cruz for the historic Women's March Santa Cruz County, held in conjunction with the Women's March on Washington.
The march drew connections between saving the local Beach Flats Community Garden and the global boycott of Driscoll’s, the world’s largest berry distributor, founded and based in Santa Cruz County.
The City of Santa Cruz promised to seek acquisition of the land for a permanent garden, instead they bulldozed 40% of the garden to facilitate Seaside Company's agenda.
“Thank you to all the people who enter the stores and raise the consciousness of the consumers, because we are going to win this struggle together with you all.” – Maestra Gloria