Farmhouse Culture

Farmhouse Culture produces high-quality, great tasting, and certified organic fermented foods out of their kitchen in Santa Cruz, California. The day after launching their redesigned website, Farmhouse Culture won a prestigious Good Food Award for their delicious Smoked Jalapeño Sauerkraut.

At Farmhouse Culture we believe in preserving local, farm fresh vegetables the old fashioned way. Lactic acid fermentation, also known as “culturing” is a time honored, farmhouse tradition used for centuries to preserve and extend the harvest.

About the website

Important aspects of redesigning the website included a crisp and clean appearance, such as the use of white font on a red background in the sidebar. There is a shop, where customers can learn about and purchase kraut. From the shop, customers are directed to a third party which handles the final sales.

Farmhouse Culture kraut is available at farmers’ markets and fine stores in California, Nevada, and Arizona. To make it easy for customers to find those locations, there is a Google Map with markers and directions to the nearest kraut retailer.

Testimonial from Kathryn Lukas

I like that you bring more than just technological know how — you also have a good business head on your shoulders. Your ideas about how to drive business to the website and how to best word things are very appreciated. I now have a more professional, user friendly site. Thanks again — everyone loves it!