A family that lives in the Beach Flats led the march with a child’s sign proclaiming, “Fuera Trump! Viva La Raza! Viva Los Trabajadores!”
On May 1, 2017, May Day demonstrators marched from the Post Office in downtown Santa Cruz to the Beach Flats neighborhood. The march visited the Beach Flats Community Garden before continuing on to Beach Flats Park.
Watsonville Brown Berets carried a colorful banner stating, “Santa Cruz Stands in Solidarity with International Workers.” More beautiful people carried awesome banners, handsewn at The Fábrica, declaring, “All Are Welcome”, “Capitalism Is Killing Us”, and “The Future”.
A family that lives in the Beach Flats led the march with a child’s sign proclaiming, “Fuera Trump! Viva La Raza! Viva Los Trabajadores!” They used a megaphone to keep demonstrators energized while calling for justice, including migrant rights. Meanwhile, Brown Berets from Salinas and Watsonville helped maintain the good vibes with a megaphone at the back of the march.
Continue reading “May Day 2017 March in Santa Cruz”
Farmworkers in San Quintín, México are urging people throughout the world to Boycott Driscoll’s products, including strawberries, raspberries, blackberries, and blueberries.
[ Demonstrators briefly block the entrance to the Driscoll’s Distribution Center in Aromas, California on October 15, 2016 in solidarity with farmworkers in San Quintín, Mexico leading an international boycott of Driscoll’s. ]
On October 15, 2016, about 40 people, including students from UC Santa Cruz, San Francisco State University, and Watsonville High School, as well as community members from Santa Cruz and Watsonville, came out to the Driscoll’s Distribution Center and Berry Store in Aromas, California to relay the message that the boycott of Driscoll’s continues until Driscoll’s negotiates a union contract with the farmworkers in San Quintín, Mexico who harvest the lucrative berries. Currently, farmworkers receive as little as $6 a day for 12-15 hours of work, with no benefits or job security.
Demonstrators said the action was a great success and another step forward on the path to justice. Actions also occurred on October 15 in Bellingham, WA, Chicago, IL, New York City, NY, San Diego, CA, as well as in Mexico City, Tijuana, and Mexicali, Mexico.
Continue reading “Solidarity with San Quintín Farmworkers at Driscoll’s Distribution Center in Aromas, CA”
A banner declaring “No More Blood Berries” hung from the most iconic buildings in downtown Watsonville, which hover over the Strawberry Festival and stand as subtle reminders of the apple industry in the Pájaro Valley.
[ Michael Garcia of the Watsonville Brown Berets speaks with five people about the Driscoll’s Boycott in Strawberry Lane at the Watsonville Strawberry Festival on August 6, 2016. ]
On August 6 and 7, 2016, local activists engaged thousands of people at the 22nd Annual Watsonville Strawberry Festival to raise awareness about the Driscoll’s Boycott and the harsh realities of farmworkers who pick the precious berries. The Boycott Driscoll’s movement is led by, and in solidarity with, farmworkers in San Quintín, México and Washington state fighting for union contracts.
Demonstrators, including the Watsonville Brown Berets, handed out thousands of flyers for Familias Unidas por la Justicia (FUJ), an independent union formed by farmworkers in Washington state in July 2013. FUJ has over 450 members and holds elections as well as democratically run business meetings. FUJ maintains a website, Boycott Sakuma Berries, which is the best resource online for information in English about the ongoing labor struggle.
Continue reading “Boycott Driscoll’s Protest at Watsonville Strawberry Festival”
Solidarity with farmworkers in Washington state and Baja California leading the worldwide boycott of Driscoll’s berries.
[ Michael Garcia of the Watsonville Brown Berets and Stephanie Irene of Direct Action Monterey Network hold signs, “Boycott Driscoll’s in Solidarity with San Quintín Farmworkers,” at the Freedom Blvd. entrance to Safeway in Watsonville, California. July 2, 2016. ]
The Watsonville Brown Berets are keeping the pressure on Driscoll’s, the world’s largest distributor of fresh berries, who are headquartered in Watsonville, California. On July 2, 2016, the Saturday before July 4th BBQs, the Brown Berets and other community members demonstrated in front of the Safeway on Freedom Blvd. in Watsonville to raise awareness and show solidarity with farmworkers in Washington state and Baja California leading the worldwide boycott of Driscoll’s berries, including all products made with strawberries, raspberries, blackberries, or blueberries sold by Driscoll’s.
Familias Unidas por la Justicia (FUJ) was formed by farmworkers in Washington state in July 2013, they have over 450 members, hold elections, and democratically run business meetings. FUJ maintains a website, Boycott Sakuma Berries, which is the best resource online for information in English about the ongoing labor struggle.
Continue reading “Watsonville Brown Berets Keep Pressure on Driscoll’s”
Why won’t the United Farm Workers support the Driscoll’s Boycott?
[ Comprehensive Immigration Reform rally in Oxnard, California on May 1, 2013, International Workers Day. Children and adults wave red and black UFW flags while holding a Reiter Affiliated Companies banner next to a company representative holding a UFW flag. ]
Why won’t the United Farm Workers of America (UFW) support the Driscoll’s Boycott? That’s one of the questions UFW Vice President Lauro Barajas would not answer after he spoke at Hillary Clinton’s rally in Salinas on May 25.
There are two other questions that Barajas was unwilling to answer. He was asked why he personally took down UFW flags while people were speaking on stage and asking for support of the Driscoll’s Boycott at the Cesar Chavez March last month in Salinas. Barajas also refused to reveal anything about the UFW’s intimate relationship with Reiter Affiliated Companies, an Oxnard-based subsidiary of Driscoll’s which grows berries in the United States, Mexico, Europe and Northern Africa.
Continue reading “UFW & Driscoll’s: United To Exploit”
New Leaf Community Markets in Felton, California takes a righteous step in support of the farmworkers who grow our food. In addition to pulling Driscoll’s berries from their shelves, the market is displaying a letter with an overview of the boycott.
[ New Leaf Community Markets in Felton, CA honors the boycott of Driscoll’s berries. Photos by Michael Gasser (@mapinduzi21k). May 3, 2016. Collage by Bradley Allen. ]
New Leaf Community Markets, purchased by New Seasons Market in 2013, is a grocery chain founded in Santa Cruz, California in 1985. The market currently has seven locations, and an Aptos store is expected to open in August 2017.
On May 2, 2016, New Leaf Community Markets in Felton, which operates with a franchise agreement under separate ownership, confirmed that they are not selling Driscoll’s berries. New Leaf Community Markets in Boulder Creek operates under separate ownership as well.
This comes as exciting news for the boycott Driscoll’s movement. New Leaf Community Markets in Felton is believed to be the first grocery store in Santa Cruz County to remove Driscoll’s berries from their shelves in honor of the boycott.
Continue reading “New Leaf Community Markets in Felton Honors Driscoll’s Boycott”
The march drew connections between saving the local Beach Flats Community Garden and the global boycott of Driscoll’s, the world’s largest berry distributor, founded and based in Santa Cruz County.
[ Boycott Driscoll’s activists and supporters of the Beach Flats Community Garden demonstrate at New Leaf Community Market in downtown Santa Cruz to call upon the grocery chain to stop selling Driscoll’s berries. May 1, 2016. ]
In the spirit of International Workers Day, and in solidarity with the Beach Flats Community Garden and the boycott Driscoll’s movement led by indigenous farmworkers, demonstrators in Santa Cruz, California marched on May 1, 2016 from City Hall to New Leaf Community Market and the Santa Cruz Beach Boardwalk. The spirited march drew connections between saving the treasured local garden and boycotting Driscoll’s, the world’s largest berry distributor, founded and based in Santa Cruz County since 1904.
Continue reading “May Day March for Beach Flats Garden and Boycott Driscoll’s”