UFW & Driscoll’s: United To Exploit

Why won’t the United Farm Workers support the Driscoll’s Boycott?

[ Comprehensive Immigration Reform rally in Oxnard, California on May 1, 2013, International Workers Day. Children and adults wave red and black UFW flags while holding a Reiter Affiliated Companies banner next to a company representative holding a UFW flag. ]

Why won’t the United Farm Workers of America (UFW) support the Driscoll’s Boycott? That’s one of the questions UFW Vice President Lauro Barajas would not answer after he spoke at Hillary Clinton’s rally in Salinas on May 25.

There are two other questions that Barajas was unwilling to answer. He was asked why he personally took down UFW flags while people were speaking on stage and asking for support of the Driscoll’s Boycott at the Cesar Chavez March last month in Salinas. Barajas also refused to reveal anything about the UFW’s intimate relationship with Reiter Affiliated Companies, an Oxnard-based subsidiary of Driscoll’s which grows berries in the United States, Mexico, Europe and Northern Africa.

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New Leaf Community Markets in Felton Honors Driscoll’s Boycott

New Leaf Community Markets in Felton, California takes a righteous step in support of the farmworkers who grow our food. In addition to pulling Driscoll’s berries from their shelves, the market is displaying a letter with an overview of the boycott.

[ New Leaf Community Markets in Felton, CA honors the boycott of Driscoll’s berries. Photos by Michael Gasser (@mapinduzi21k). May 3, 2016. Collage by Bradley Allen. ]

New Leaf Community Markets, purchased by New Seasons Market in 2013, is a grocery chain founded in Santa Cruz, California in 1985. The market currently has seven locations, and an Aptos store is expected to open in August 2017.

On May 2, 2016, New Leaf Community Markets in Felton, which operates with a franchise agreement under separate ownership, confirmed that they are not selling Driscoll’s berries. New Leaf Community Markets in Boulder Creek operates under separate ownership as well.

This comes as exciting news for the boycott Driscoll’s movement. New Leaf Community Markets in Felton is believed to be the first grocery store in Santa Cruz County to remove Driscoll’s berries from their shelves in honor of the boycott.

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May Day March for Beach Flats Garden and Boycott Driscoll’s

The march drew connections between saving the local Beach Flats Community Garden and the global boycott of Driscoll’s, the world’s largest berry distributor, founded and based in Santa Cruz County.

[ Boycott Driscoll’s activists and supporters of the Beach Flats Community Garden demonstrate at New Leaf Community Market in downtown Santa Cruz to call upon the grocery chain to stop selling Driscoll’s berries. May 1, 2016. ]

In the spirit of International Workers Day, and in solidarity with the Beach Flats Community Garden and the boycott Driscoll’s movement led by indigenous farmworkers, demonstrators in Santa Cruz, California marched on May 1, 2016 from City Hall to New Leaf Community Market and the Santa Cruz Beach Boardwalk. The spirited march drew connections between saving the treasured local garden and boycotting Driscoll’s, the world’s largest berry distributor, founded and based in Santa Cruz County since 1904.

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